Sweet Inspiration

Shopping in the Marais district of Paris this past Sunday provided a great deal of inspiration.  My sweet tooth drew me into this streetside candy vendor and reminded me of all the fun we are having with color this season.  Be bold and mix up your brightest colors!  It's summer now so have a little fun and don't take yourself too seriously.

Post your colorful photos to our facebook and you could win a Veruca Salt gift card http://www.facebook.com/shopverucasalt

Local Breaks: December 2010: luckymag.com

Check out the amazing deal featured in the Lucky newsletter
Local Breaks: December 2010: luckymag.com

7 days of the perfect vest

When we were little my younger sister went through a stage where she watched the movie "Peter Pan" everyday for a week.  I never truly understood this concept till now.  I just bought this Amazing Truth&Pride vest that I can't stop wearing. 

Day 1: Long underwear and vest+broken foot= cute ski bunny costume

Day 2: Black Sunner mini dress, tights and vest

Day 3: Navy and white plaid button down, light blue James Jeans bell bottoms and vest

Day 4: Freezing cold day.  James Jeans twiggys, grey cashmere Ka sweater, vest.  So warm.

Day 5: Black leather Susana Monaco t-shirt dress, tight, and vest.  Perfect date night.

Day 6: Light heather grey turtleneck sweater dress, black tights, vest. 

Day 7: Casual day off.  Black English Muffin smocking sweatpants, grey long sleeve t-shirt and vest.  Obviously.

Buy it here http://shopverucasalt.com/shop/detail.asp?id=5867#

Anniversaire Deux

I can't believe it's been two years already for the Veruca Salt River North location.  We are ready to celebrate with some music, cocktails, and as always great shopping deals.  Another reason to come celebrate is to view the launch of the English Muffin California collection.  There are some amazing colors that make perfect holiday gifts!  See you there. 520 N. Kingsbury Chicago, IL 60647  RSVP: retail@shopverucasalt.com

Dead Head

Yes, I used to rock the big boxy Grateful Dead concert t's with my cutoffs and Birkenstocks.  It wasn't the most glamorous look, but I was showing my love for the band and thought I looked totally cool.  Good news, now you CAN look good and pledge love to the band.  I'm obsessed with this Chaser LA remake of the European tour in a sexy womens body.  You'll see me in cutoffs again this year too, they are big for summer! http://www.shopverucasalt.com  

Getting up Early

How amazing was our WGN segment this morning?  The Veruca Salt staff did a great job on this morning's broadcast for the Around Town segment.  The van arrived just before 6am and everyone was bright and shining, ready to go! Check out the segment:

http://www.wgntv.com/news/morningnews/aroundtown

Perfect Pants

Do you avoid buying those comfy, cozy sweats because they run too long and don't think spending money on tailoring sweats is a good idea?  Or, do you avoid the same sweats because they are so short they may as well be capris?
English Muffin is your perfect solution!  The pants are all a 36" inseam and you just take a pair of scissors and cut to your desired length.  They are made with a special fabric that won't snag, fray, or shrink.  English Muffin comes in two styles and four colors.  Don't forget the matching hoodie.

Mention this blog to get 20% off your English Muffin order.
VERUCA SALT 773.276.9888, 773.276.3888 http://www.shopverucasalt.com

Red Carpet to Real Life

People always ask me how the red carpet translates to "real life."  When I look at Lady Gaga's ensemble from the Grammy's, I'm stumped too.  However, in most other cases, it's a great place to spot trends.  What are the top trends from the Grammy's that you can use in your spring wardrobe?


1. Nude Colors- Heidi Klum got it right with her long sleeve mini, Katy Perry was more bejeweled pantyhose.
2. Asymmetrical tops- Carrie Underwood and Lea Michele did this look proud but please please don't do asymmetry on the bottom.
3. Sheer- ok, so nobody really got this one right but it can be amazing, especially in "real life."  Try a simple cami and a sheer blouse with a hot pair of jeans.


http://www.shopverucasalt.com

Smells Fantastic

Searching for the perfect scent is painful.  Hours of smelling, spraying, sniffing coffee beans trying to get rid of the pungent musk the sales girl insists is divine.  Yuck!  2 friends, Court and Kai, have come up with Celestine.  It’s an eu de parfume that seems to be universally flattering.  It has lovely hints of vanilla and citrus that work with your body chemistry to smell unique on each person.  The best part is that it retails for $55 instead of the usual $120+ that most go for.  

Note: there will be special Celestine events coming up February 19 and 20

Veruca Salt: 1921 N DAMEN 773 276 9888: 520 N KINGSBURY 773 276 3888

February Pick

It's almost February and I'm thinking roses, chocolates, and this amazing Susana Monaco dress.  This "pop" pink color will really make you stand out in a crowd and the flirty silhouette looks great on several shapes.  It will be in the stores and on http://www.shopverucasalt.com next month.  Don't miss out!


VERUCA SALT 1921 N. DAMEN  773.276.9888  520 N. KINGSBURY 773.276.3888

2009 Favorite Comes Back for 2010

This year we were introduced to the perfect marriage of cool and comfort; jeans and leggings.  I thought I had died and gone to fashion heaven.  Even my husband was excited to see me watching Grey's Anatomy in "jeans" instead of my usual sweats.

The Veruca Salt favorite was the James Jeans "twiggy" by miles.  They are super comfy, hold up really well, and most importantly...make you look a whole size smaller!  If you don't have a pair already, the most classic color is the China Doll.  If you are already addicted, get on the waiting list for the unbelievable spring colors.

1921 N. Damen 773.276.9888: 520 N. Kingsbury 773.276.3888 http://www.shopverucasalt.com/

Keeping up with Kim

Whether you like her or not, Kim Kardashian has some great style and I love the way she wore this Van Halen T for a casual day out. http://www.shopverucasalt.com/

It's so comfy and perfect with leggings and a vest or with your favorite pair of jeans.  There are tour dates on the back too! 

Band Fan

I used to scour vintage shops for band t shirts.  They were always boxy, unflattering, mens shirts (those are the only ones you can find.)  Then I'd spend hours cutting and sewing to make them resemble something a woman could wear.  Chaser LA has finally answered my prayers and taken away the painstaking labor.  They've recreated vintage band t's in flattering womens shapes.  They are so comfy too!!!   Check out this AC/DC sweatshirt with tour dates on the back at http://www.shopverucasalt.com

Go Wild

This fall I'm seeing tons of animal prints and just love them. However, there is a dilemma that many people deal with including myself: "How do I wear animal prints without looking like I belong with the Real Housewives of New Jersey?"

The key is to tone down everything else. Make sure you go neutral with everything from make-up and nail polish to your shoes and other pieces. I love the combo of black skinny jeans with a flowy animal print top and a killer pair of boots. I'm also LOVING the animal pants and leather combo look. Shop it all http://www.shopverucasalt.com/

Denim Leggings

During the fall 2008 season I packed on more than a few lbs. and devoted myself to leggings. I decided jeans were so last year...mostly because I could fit into my jeans last year.

Good news: I shed the weight (kindof,) and jeans are back in a better form than ever. The best designers have fused our two favorite bottoms and voila Denim Leggings. They are super stretchy and make you look ridiculously skinny!!! I actually got 2 pairs in the same color because I wear them almost daily.

My favorite are the James Jeans twiggy in any color. Check them out http://www.shopverucasalt.com

Black is Back

Brown is the new black, grey is the new black, navy is the new black... sound like the past three years??? Not anymore. For the next few days I'll be highlighting some of my favorite trends for the fall season. Today we have simple and exciting news: Black is Back!

http://www.shopverucasalt.com/shop/detail.asp?id=4589

For those still suffering from the economy tumble this will really help: buy your basics and some other interesting peices in black and then accessorise like crazy. Remember, it's best to mix textures when wearing black on black.

Try this boho dress by Susana Monaco. You can wear it with flat boots by day and killer heels at night http://www.shopverucasalt.com

Flower power

I can't help it, this season I'm obsessed with flowers. It may be becaause they were all over the runways for spring and summer, or just because they are beautiful. Designers tried to incorporate them in several ways, one of my favorites is the tonal rosette.

Try these Susana Monaco dresses with rosette details to get a perfect feminine, flirty and up to date look. http://www.shopverucasalt.com/shop/?sQuery=Susana%20Monaco

White Hot

The summer is finally here and there's no better way to show off your (real or spray) tan than a white hot outfit. http://www.shopverucasalt.com/shop/detail.asp?id=4354

A common myth is that white makes you look bigger but it can actually have the same slimming effect as black. The most important key: buy the right size. Don't go saggy but you will look like a sausage if you go to tight.

Garden Love

I haven't planted my 4x6 foot "yard" this year due to a combination of laziness and poor weather conditions. Usually I need a fix of flowers and color after the long cold winter but this year the garden prints are prevalent and filling the void. This Rachel Pally dress won't help your yard look any better but it will do wonders for you. Check it out: http://www.shopverucasalt.com/shop/detail.asp?id=4341

Spring Break

All this rain and snow puts one thing on my mind: VACATION! I am so ready for a spring break. I can't actually go anywhere warm this year so I've decided to get a spray tan and buy some new clothes. Hey we can wear them eventually, right?

These are my top 2 spring break picks:Every girl needs a great pair of white jeans. Try the Charlize Flare jeans by 7 for all mankind http://www.shopverucasalt.com/ These have a new technology called 4 way stretch. Can we say "perfect fit?"

http://www.shopverucasalt.com/shop/detail.asp?id=4179 Rachel Pally Mexico dress. This is the most versatile piece I've seen in a long time. It can be worn as a tube dress, a halter, or a long skirt. Amazing! This won't wrinkle in your suitcase either.